The logic and magic of integrated marketing
A showcase for excellence in brand marketing and print innovation, EPIP clearly demonstrates how Everything is Possible in Print when marketers integrate fresh approaches to print with imaginative brand strategies, data analysis and digital channels
Put your brand marketing challenge to innovators in print in our Ideas Village – a dedicated networking and learning zone
Whether you’re looking for a new way to make an impact, to surprise and delight your customers, or bring new levels of targeting and personalisation to your communications, The Exchange is where you’ll find answers.
In The Exchange you can meet great new contacts as well as the people and companies who can make a massive difference to the way you work and the way you take your product to market.
The Exchange opens for breakfast, during the lunch break and for the cocktail hour after the main event has finished.
Our speakers will revolutionise the way you use your marketing channels, demonstrating how best to make them work together to achieve the greatest impact
Marketing professionals will come away with new ideas for maximising the impact of their brands; insights on marketing in a digitally-led age, new knowledge of print’s extraordinary, technology-led capabilities and contact details of highly skilled people that can help them
With some of the world’s biggest brands under his belt, Rafe Offer is brimming with insightful, functional and intelligent messages about innovation, marketing, branding and entrepreneurialism. From nurturing the names of giants Disney and Coca-Cola, to bringing music to unusual places with his own start-up Sofar Sounds, Rafe is internationally acclaimed as a warm, charismatic, and engaging keynote speaker.
Rafe Offer will explain how the ubiquitous, global tech invasion is demanding we reassess what it is to be human, and how Print can help us keep on course for a more balanced future.
UK Group CEO & Global CTO – Wunderman
Stephan Pretorius has more than 20 years’ experience in marketing and advertising technology consulting and is passionate about helping brands master the technology and develop the capabilities necessary to deliver groundbreaking digital strategies. He joined Wunderman as its first CTO in 2016 responsible for defining the agency’s technology vision and strategy, and for managing its relationship with key technology partners such as Google, Adobe, Salesforce, Microsoft, IBM and Facebook.
Stephan Pretorius will look at Print as part of a holistic approach to his Clients’ execution of big ideas, an essential part of the marketing mix for savvy advertisers.
EVP, Director of ITV Studios Marketing
At ITV, Adrian leads a global team of marketing, research & PR experts in his role as Executive Vice President/Director of ITV Studios Marketing. Part of ITV’s Senior Leadership Team and Group Marketing management team, Adrian’s remit is focused on building international fame and brand reputation for ITV Studios (ITVS), the world’s fastest-growing TV production, content distribution and global IP business. Adrian is also one of 12 board members at The Marketing Society, challenging the 3000 members to think differently with brave marketing leadership.
“Kill the print, boost the digital! Is this the right thing to do and how should marketing be focused on building long brands?
Adrian Last will talk about the need for marketers to be focused on building long term brands, and will tell the story of how ITV Studios has used marketing, insight and partnerships to drive value globally. Hear about the approach he’s put in place, and how programmes like Love Island, Victoria and Thunderbirds Are Go have been developed into global brands. Print and print innovation continues to play a major role, and Adrian will show examples of what his team have done in B2B marketing, but also its effectiveness in D2C campaigns.
Head of Insight, Royal Mail MarketReach
Seirian Hanner heads up the insight team at Royal Mail MarketReach, who design and create compelling insight on mail and media. Seirian has close to 20 years’ experience in research, trends and insight across a diverse range of companies and industries including Visa Europe, the global music industry trade body IFPI, Ferrero, the ABI, and Tesco.
Mail – Supporting and Amplifying your Digital Channels
A market changing industry initiative has now created a new Joint Industry Committee for mail (JICMAIL). JICMAIL for the first time collects and examines data from almost 2000 UK households, to measure readership and usage of mail consistently with all other media measures.
During this session we’ll do a deep dive into JIC data to understand how mail drives digital behaviours.
As the virtual world continues to expand consumers still value a more physical presence, making mail and digital perfect partners. Seirian will showcase this new insight alongside real life examples to demonstrate the close role that mail and digital play in building customer relationships, sales and your brand.
Director, Ice Blue Sky
A Senior Marketing Professional, working with technology, retail, supply chain and print companies. Charlotte has worked globally, across the full marketing mix (B2B and B2C) and specialises in leveraging growth through data; which includes GDPR compliance, having worked with the new regulation since its first draft in 2014. A problem solver, Charlotte works with Business Leaders and CMOs to simplify complexity, whether it involves deciphering GDPR, complex technology or complex customer profiles.
What do Donald Trump and GDPR have in common?
If you’re sick to death of GDPR then this is the presentation for you. Doom and gloom free, we’ll go through the positive impact of GDPR on people, as well as on businesses and clear up a few “false facts”. Charlotte is on a one-woman mission to demystify and embrace GDPR for what it actually is – an opportunity.
Our expert speakers will be supported with short, sharp 10 minute sessions from innovators within the Print Industry. They will be showcasing new print technologies that will revolutionise packaging, along with some other really interesting applications… things that you really, truly would not expect to come from the Print Industry!
You’ll really shouldn’t miss this conference, but don’t just take our word for it
I found the session very informative and interesting; and above all, very inspirational. Please keep me in mind for next year (2018).